Who We Are Affinity Markets, a business unit of Manulife Financial, first began providing special insurance services to members of associations in 1948. Today, we work with more than 500,000 professional association members, university and college alumni, financial institution customers and retail cardholders to bring creative solutions to their financial needs. Our long experience in delivering custom solutions to diverse groups through the convenience of direct marketing has earned us our reputation for high value, low prices and exceptional customer service.